Addicted To The Algorithm

We are very quickly becoming aware of the addictive power of algorithms. Facebook addiction is well recorded and online headlines not too long ago referred to our smartphones, iPads, and digital devices as “digital heroin“. But certainly it’s not merely glowing screens that are turning people into digital addicts. What we’re witnessing is the power of algorithms in action. Social media and app creators have incorporated well known traits of human nature into algorithms to create addictive behavior. The entire system of likes, follows, and instant, ever changing newsfeeds is not an accident. The Algorithm creates for each of us a tailored view of the world suited to our own individual tastes- A digital designer drug as it were, virtually guaranteeing that we will come back again and again to get our “fix”.